SOLAR 2010 Track
Developing and Financing New Energy Markets
In this track, we “Show You the Money!” Bankers, developers, consultants, marketers and program managers - learn about financing models and mechanisms that have been used successfully throughout the world. Learn how to successfully market your business, product, service or program. Get the latest updates on the solar industry’s market and employment outlook, and benefit from the experience of business development, financial, marketing and project management experts.
General, Forum, Technical and Industry Training sessions in this track are included in the All Access Pass and Full, One Day and Student Conference Registration.
Workshops and Tours require separate registration and payment.
Wednesday, May 19
8:30am to 10:00am
Conference Opening Plenary
The Conference Opening Plenary will feature a panel of renewable energy strategic thinkers and visionaries discussing the current state of the industry and their images of the future.
Speakers will include:
Ray Suarez, Correspondent, Leher NewsHour on PBS (moderator)
Denis Hayes, Executive Director, Bullitt Foundation
Amory Lovins, Cofounder, Chairman, and Chief Scientist, Rocky Mountain Institute
Brad Albert, General Manager of Strategic Planning & Resource Acquisition, APS
Catherine Zoi, Assistant Secretary for Energy Efficiency and Renewable Energy, US Department of Energy
Wednesday, May 19
10:30am to noon
Market Analysis - ASES Technical Session
Papers to be presented include:
U.S. Solar Market Trends
L. Sherwood, Interstate Renewable Energy Council and Sherwood Associates
Modeling the U.S. Rooftop Photovoltaics Market
E. Drury, P. Denholm and R. Margolis, National Renewable Energy Laboratory
Measuring Our Impacts: Photovoltaic Program Performance and Market Response to Incentives
C. Jenkins and D. Hill, Vermont Energy Investment Corporation
Weather-Adjusted PV Performance Guarantees
M. Hollingsworth and J. Ressle, Clean Power Research and R. Perez, ASRC, University at Albany
Wednesday, May 19
2:00pm to 3:30pm
It's all Local: Strategies and Tools for Driving Solar Costs Down
Moderated by: Annie Carmichael, Federal Policy Director, Vote Solar
Ready to make your city a solar champion? Want to help bring down the cost of going solar in your hometown but don’t know where to start? Join this forum to learn about local solar policies and programs that are fundamentally changing solar’s cost equation. From permitting to municipal financing and customer aggregation programs, this will be an interactive session designed to explore local policies for making solar more accessible. You will leave armed with the tools and strategies you need to become an agent of change in your community.
Speakers Include:
Danielle Murray, Renewable Energy Program Manager, Department of EnvironmentCity & County of San Francisco
Dave Llorens, CEO, One Block Off the Grid
Hannah Muller, Solar America Cities Program Lead, Solar Program, Department of Energy
Sal DiCiccio, City Councilman, District 6, City o f Phoenix
Wednesday, May 19
4:00 to 5:30pm
Solana Generating Station - ASES Forum
Moderated by: Antonia Bouchard, Arizona State Director, SmartPower
Groundbreaking for the Solana Generating Station is expected to take place in 2010. This will be an opportunity to learn about the construction of this 280 MW concentrating solar plant including the large solar field - 3 square miles of parabolic trough mirrors. The plant operation will be explained including the 6-hours molten salt storage which allows solar energy to be used after the sun goes down. Timelines for the construction process will be shared as well as the plans for operation and economic impact to Arizona.
Speakers Include:
Sobia Naqvi, Program Manager, Abengoa Solar Inc.
Luis Henrique Martinez, Solana Project Director, Abengoa Solar Inc.
Jason Smith, Director, Strategic Planning & Renewable Initiatives, Arizona Public Service
4:00 to 5:30pm
Solar Renewable Energy Certificate Markets: Status and Emerging Issues - ASES Forum
Moderated by: Lori Bird, NREL
This session will explore the status of solar renewable energy certificate (SREC) markets in the U.S. and emerging issues. It will cover the status of both compliance markets for SRECs that have emerged as a result of solar set asides in state renewable energy standards as well as voluntary markets for SRECs. This session will cover issues such as the integration of a potential federal solar REC market into existing markets, best practices in tracking and verifying SRECs for RPS compliance, as well as SREC trading and aggregation.
Presentations Include:
Industry Perspective on U.S. SREC Markets
Fred Zalcman, SunEdison
NJ SREC Program Status
Mike Winka, NJ BPU
Status of Solar Energy Set Asides in State RPS Programs
Charlie Kubert, Clean Energy Group
Verification and Tracking of RECs: Issues and Challenges
Steve Wiese, Clean Energy Associates
Trading in the SREC Markets
Brad Bowery, SREC Trade
Wednesday, May 19
6:00pm to 10:00pm
Awards Reception and Banquet (included in Full and Student Conference Registrations - additional tickets available)
Wednesday, May 19
Join your colleagues and friends for the Annual Awards Banquet. A cash bar reception will begin the evening, followed by dinner sponsored by APS and a brief awards presentation.
The highlight of the evening will be a special presentation by Larry Kazmerski, NREL.
Extra Ticket Price: $65
Thursday, May 20
8:30am to 10:00am
Sustainability and the Built Environment - ASME General Session
There is a concerted effort by urban planners, architects and engineers to make cities more sustainable. These efforts include a range of strategies such as the development of highly energy efficient buildings, deployment of distributed renewable energy resources, and increase of vegetative cover. Such strategies are often in direct competition (e.g., covering roofs with photovoltaic panels vs. a highly reflective membrane or a vegetated roof). In many cases these sustainability strategies result in complex interactions and unintended consequences for the urban environment. This session provides an overview of the urban climate system and a discussion of the underlying causes of the urban heat island. It will discuss various approaches to enhancing sustainability in the built environment including design and analysis tools suitable for both architects and engineers.
Speakers Include:
Energy Sustainability in the Built Environment
David Sailor, Professor of Mechanical Engineering, Portland State University
Analysis Tools and Case Studies for Sustainability Buildings
Craig Christensen, Research Scientist, National Renewable Energy Laboratory
10:00am to 5:00pm
Exhibit Hall/Trade Show and Green Career Resources Center Open
Thursday, May 20
10:30am to noon
Jumping on the PACE Financing Train: The Little Policy that Could - ASES Forum
Moderated by: Amy Heinemann, Policy Analyst, DSIRE, NC Solar Center
Stopped in their tracks: High upfront costs are often cited as the main reason consumers are not getting on board with renewable energy and energy efficiency. In response, a new policy known as Property Assessed Clean Energy (PACE) financing has quickly gained popularity across the United States. In this forum, we will bring together experts to discuss multiple aspects of PACE financing. Audience participants will gain an understanding of the PACE financing model, as well as the legal and financial opportunities and challenges from those with direct experience designing and/or implementing local PACE programs.
Speakers Include:
Mimi Frusha, Chief Operating Officer, Renewable Funding
Jason Coughlin, NREL Project Coordinator for the Solar America Cities Program, National Renewable Energy Laboratory
Claudia Eyzaguirre, Senior Policy Advocate, Vote Solar Initaitive
Andrea Luecke, Milwaukee Shines Project Manager, City of Milwaukee
12:30pm to 1:45pm
ASES Annual Meeting
Everyone Welcome!
Thursday, May 20
2:00pm to 3:30pm
Smart Solar Marketing Strategies - ASES Forum
Moderated by: Mark Sinclair, Executive Director, Clean Energy States Alliance
Most Americans still believe that solar is too expensive, unreliable, and hard to purchase. To overcome these misperceptions and create a robust marketplace, the solar industry must begin to market solar energy like Coca-Cola sells soda or McDonald’s sells hamburgers. This forum will explain how state and utility solar programs can think and act like retailers and create new marketing initiatives to help customers understand that solar is both a smart financial investment and reliable, and as easy to purchase as financing a car.
Speakers Include:
Lyn Rosoff, Director of Marketing, SmartPower
Kacia Brockman, Senior Solar Program Manager, Energy Trust of Oregon
Rachel Sahlman, Manager, Corporate Communications, Arizona Public Service
Thursday, May 20
4:00 to 5:30pm
Estimating US Jobs in Solar PV: JEDI and Other Methods - ASES Forum
Moderated by: Barry Friedman, Senior Analyst, NREL
Some say green jobs will be plentiful, and others say they are a mirage. The DOE Solar Vision Study sets targets between 10-20% solar penetration by 2030. Against this backdrop, state and federal policy makers are increasingly in need of reliable projections of workforce development for the solar value chain. This forum will provide an overview of a newly launched NREL study in this area, and will feature speakers from organizations who have contributed significantly to the refinement of solar economic impact assessment.
Speakers Include:
Philip Jordan, Principal, Green LMI Consulting, Inc.
Jay Paidipati, Managing Consultant, Navigant Consulting
Marshall Goldberg, Resource Planner, MRG & Associates
Thursday, May 20
5:30pm to 6:30pm
Poster Session and Reception
Papers to be presented include:
Development of a Chemical Heat Engine for Modular Solar Thermal Power
S. Jeter, R. Melsert and M. Turk, Georgia Institute of Technology and H. Al-Ansary, King Saud University, Saudi Arabia
Integrating Dye-Sensitized Solar Cell Technology for Implementation in Modern Day Electronics
M. Atif Umar, Mentor Graphics Corporation
Wind and Solar Resource Assessment of New England
C. Stoloff, Eastern Connecticut State University
Building Integrated CSP Selected Studies
J. Goodman, PVO-Pergolas.com
An Energy and Exergy Analysis of the Production of Cellulosic Ethanol from Southern Pine
R. Melsert and S. Jeter, Georgia Institute of Technology
Numerical Analysis of the Thermal Behavior of a Rectangular Storage System Using Phase Change Material
A. Abbasi Godarzi, M. Jalilian, J. Samimi and M. Vesaghi, Sharif University of Technology, Islamic Republic of Iran
Development of a Novel Thermal Energy Storage System Using Sand as the Medium
S. Jeter, D. Sadowski, M. Golub, and J. McKoy Georgia Institute of Technology and J. Stephens and B. Lines, U.S. Solar Holdings
Recycled Photovoltaic Panels for Low Cost Tijuana Sustainable Prototype
E. Carbonnier, R. Berkowitz, C. La Prade, M. McGray and L. Stuvick and C. Ritz, California State Polytechnic University, Pomona
Passive Cooling of Roof-Mounted Photovoltaic Modules
M. Yozwiak, The Ursuline School and F. Loxsom, Eastern Connecticut State University
A Collaborative Approach to Creating a More Sustainable Campus
N. Vivar-Orum and F. Loxsom, Eastern Connecticut State University
On Post Occupancy Evaluation of the Luminous Environment:An Approach to Integrate High-Dynamic-Range Image Analysis and Simulation into the Evaluation Process
M. Tural, Arizona State University
Investigating the Implications of Design Decisions and Impacts of Parametrics of High-Performance Building Envelopes
A. Deshamudre, University of North Carolina - Charlotte
Architectonic Reuse of Wind Turbine Blades
J. Goodman, PVO-Pergolas.com
Not a Dry Subject: Optimizing Water Trombe Walls
S. Adams, M. Becker, D. Krauss and C. Gilman, University of Oregon
Friday, May 21
8:30am to 10:00am
Water Issues: Will They Sink Solar in the Southwest? - ASES Plenary Session
Moderated by: Chuck Kutscher, National Renewable Energy Lab
There is a “Catch 22” with freshwater requirements for large-scale solar power production in arid climates. This is one of the complex issues along with transmission infrastructure that must be approached holistically if we are to utilize our vast solar resources in the American Southwest without adding to the growing water crisis. Come hear from the experts in the field about the ins and outs of this potential problem along with the most viable paths forward.
Speakers Include:
Robert Glennon, University of Arizona and author of “Unquenchable: America’s Water Crisis and What To Do About It”
Alexandra Davis, Assistant Director for Water, Colorado Department of Natural Resources
Ray Dracker, Solar Millenium
Carey King, Research Associate Professor at University of Texas at Austin
Friday, May 21
10:00am to 5:00pm
Exhibit Hall/Trade Show and Green Career Resources Center Open
Friday, May 21
8:30am to 5:30pm
Your Next Steps: A Practical Solar Marketing Approach - ASES Workshop 07 - (separate registration required)
Registration Price: $225 on or before April 1, $245 after April 1, $265 on-site
You DO NOT have to register for the conference to register for a workshop. On the Conference Fees page in the registration system, choose "Workshops, Tours, Special Events Only."
Presented by: Liz Merry, Verve Solar Consulting and Mary Beth McCabe, Owner, Sun Marketing
Description: Who are your customers and what do they want? What is your market potential and how much should you be charging for your solar services? The solar industry is growing "mad-fast" but there are specific resources and tricks of the trade that you can employ in an organized and efficient manner to get the answers you need. This high-energy workshop is for any solar business owner (or potential owner) who wants to learn how to research their target solar market and develop a simple yet successful marketing plan that generates sales.
Materials to be provided to attendees include a copy of the slideshow, example market analysis, and a Resources Guide. The Resources Guide includes solar industry websites, publications, organizations, and a glossary of terms and acronyms.
Who should attend? Current solar business owners, managers, and marketing staff; as well as anyone considering whether to start a solar business.
More Details >
Friday, May 21
10:30am to noon
The Making of a Solar Power Purchase Agreement - ASES Forum
Moderated by: Dana Hall, Energy Policy Coordinator, Pace Energy and Climate Center
The Solar Power Purchase Agreement is a complex configuration of transactions, involving multiple parties, each with a unique set of interests. Subject to the regulatory environment of the state in which the project is located, a successful PPA negotiation must bring together solar developers, private building owners with load, investors and lenders and REC brokers. This forum will feature two attorneys representing the solar developer and a host offtaker in a PPA to dramatize the negotiation of key issues necessary for a successful distributed (behind the meter) solar PV project.
Speakers Include:
Morten Lund, Attorney, Stoel Rives
Stephen Humes, Attorney, McCarter & English
Saturday, May 22
An Insider's Perspective on Opportunities Across the Solar Industry Value Chain - ASES Workshop 08 - (separate registration required)
8:30am to 12:30pm
Registration Price: $125 on or before April 1, $135 after April 1, $145 on-site
You DO NOT have to register for the conference to register for a workshop. On the Conference Fees page in the registration system, choose "Workshops, Tours, Special Events Only."
Presented by: Lee Feliciano, Executive Vice President, CarbonFree Technology Corp.; Franc Del Fosse, Attorney, Snell & Wilmer and Manhal Aboudi, Director, SolarCapital, LLC
Description: The Solar Business Forum is hosted by industry practitioners in the fields of manufacturing, system design and installation, project development and financing and regulatory and legal issues. This workshop is ideal for the business professional that is seeking a broad understanding of the various sectors in the solar industry and has limited time to research each sector. By getting a first-hand account from experienced practitioners within different segments of the value chain, the workshop attendee will gain insights that may otherwise take months, or even years, of research. Learn about up-to-the-minute developments in this incredibly dynamic industry!
Materials to be provided to attendees include a Copy of PowerPoint presentation
Who should attend? Mid- to senior level managers seeking to transition themselves or their companies into the solar industry.
More Details >
Saturday, May 22
8:30am to 5:30pm
Photovoltaic Markets, Technology, Cost, Performance with Emphasis on Building Integrated PV - ASES Workshop 09 - (separate registration required)
Registration Price: $225 on or before April 1, $245 after April 1, $265 on-site
You DO NOT have to register for the conference to register for a workshop. On the Conference Fees page in the registration system, choose "Workshops, Tours, Special Events Only."
Presented by: Paul Maycock, PV Energy Systems and Steven Strong, Solar Design Associates
Description: This comprehensive course will provide historical perspective; present status and forecast the future for: cell technology, performance, manufacturing cost; balance of systems performance and cost, systems design (stand alone to grid connected) with emphasis on the details of Building Integrated PV Systems; a detailed analysis of the world PV market including studies of Japan, Spain, the United States and Germany; and market forecast to 2015. Manufacturing cost for all options will be developed- all crystal silicon options, amorphous silicon (on glass and flexible), cadmium telluride, copper indium diselenide (on glass and flexible). Cost and efficiency for all options will be forecast to 2015.
Materials to be provided to attendees include a copy of Steven Strong's book "The Solar Electric House" and a handout of all quantitative market data, cost and performance status and forecast.
Who should attend? VERY BROAD New hires in PV Industry, Marketing, technology of manufacture, installers, government policy makers in energy, investors, planners, students, architects, builders.
More Details >
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